Our Core Values

At Sockable Fundraising USA, our core values drive everything we do. Our commitment to open, honest, and respectful communication fuels our interactions with customers, team members, and the wider community.

On this page, we invite you to explore the principles that guide us, including our nemesis values that we actively strive to avoid. By adhering to these values, we ensure that our fundraising processes and interactions maintain a high standard of integrity and respect.

Discover the heart and soul of Sockable Fundraising USA as we share our core values and commitments that define our business and shape our positive impact on communities.

Our 'Above All Else' Values

  • 1. We Take The Worry Out Of Doing Good

    First and foremost, we are a
    fundraiser’s best friend.
    We know the risks and stress that come with fundraising and we are dedicated to using our experience to help the process of raising funds easier and more successful.


    From efficient systems, fundraising education and easy to understand communications, we are always looking for ways our customers, (and our own team members), can
    have one less worry.

  • 2. We're Fun, But Never Silly

    We love nothing more than putting a smile on people’s faces, but we keep
    our feet firmly planted in the world of purposeful fundraising.


    We never lose sight of the serious impact it has on schools, charities,
    and communities.


    Our commitment to being fun but not silly means that we approach every fundraiser with our ‘do-gooder’ spirit,
    all while maintaining respect for those who may not be seeing us on their
    best days.

  • 3. We Create Order Out Of Chaos

    We’re masters of making order out of chaos and every area
    of our business and our brand communicates this. Every element of our business is clear, concise, efficient and streamlined.


    We understand that people who are fundraising are usually volunteers who may not have time or extensive fundraising experience. We hold ourselves to a gold star standard organization to inspire confidence and relief that they have a capable
    partner who can help them keep doing the good work they do.

Our Nemesis Values

  • 1. We Are Not Pushy Bulldogs

    We will not pressure or coerce
    anyone into supporting our
    fundraisers. We believe in
    open, honest, and respectful
    communication, treating every member of our community with kindness and consideration.


    We won’t sacrifice our values for short-term gains, and we’ll always prioritize the well-being and comfort of our supporters.

  • 2. We Are Not Tacky or Inappropriate

    While we value fun and making people laugh, we avoid tacky, inappropriate, or questionable communication and fundraising tactics, ensuring that our fundraising
    initiatives are always carried out with taste that fosters trust.


    We won’t resort to gimmicks or questionable content to grab attention and are committed to maintaining a high standard of decorum so our fundraisers can trust us to deliver fundraising efforts
    that are both effective and socially responsible.

  • 3. We Are Not Messy And Chaotic

    We take pride in our dedication to order and efficiency, which guides everything we do – from fundraising to team policies and procedures.


    By ensuring that all our tools, systems and communications are organized and in place, we can make a greater positive impact in the world. This pledge also guarantees that every fundraiser we support runs smoothly, enabling our
    community to achieve their goals and raise more funds.